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With the advent of Real-Time Bidding (RTB), display advertising is increasingly sold via automated technologies. Publishers are increasingly taking advantage of this shift to generate the highest incremental monetization for their remnant inventory. With its leading-edge technology platform and comprehensive suite of ad operations services, Prospect Accelerator offers a smarter way of realizing the maximum value of online ads.
RTB the smart way: manage channel conflicts, differentiate your inventory, and protect your brand from inappropriate ads.
Traffic direct deals on Prospect’s platform while connecting your inventory to the full spectrum of RTB demand. Prevent direct sales loss and reputation damage by filtering demand by brand, buyer and appropriateness.
Advanced sell-side optimization that differentiates and adds value to your inventory to yield the highest possible CPM.
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